
Recently there was this manufacturer of electronic keyboard instruments who approached me and asked if I could create sound presets for their new product. I first asked the product manager a few general questions. What kind of instrument is it, how does it generate sound, when do they need my sound work delivered, and is there a briefing with instructions. By that I mean, what sound categories do they want to be considered for their customers. Sometimes they don’t care and just want me to do what I do best. But this employee said he wanted Signature sounds. I replied that I was sorry, but I don’t do that. What he can get from me are iconic sounds. He was a little confused and asked what’s the difference. Well, I was rather surprised that he didn’t know. If you also want to know what these two types of sounds are and why I cater to one category but not the other, then just read on.
So first of all: What exactly are Signature sounds. And what are iconic sounds. How do they differ? Let’s start with iconic sounds. These are sounds that are so well done that they have characteristics that musicians find so appealing that they like to use them again and again. These can be certain musical features that are particularly well suited for performance. For example, a certain presence or great dynamic characteristics. Perhaps also a thick brushstroke or exactly the opposite. In any case, there are some that have become true sound classics.
One of these is definitely Factory Preset 11 on the Yamaha DX7. The Preset sound name is E-Piano 1. And indeed, it is somewhat reminiscent of the Fender Rhodes electric piano, however, only almost. The sound has a character all of its own and can be played just like an electric piano. It has a powerful attack, significantly sharper than the Rhodes, and a much slimmer body than the Rhodes, but it is very useful musically. It sits well in the mix and is also suitable for solo passages such as intros or interludes. And the dynamics are very useful for expressive playing. It can be used to achieve a certain dramaturgy, for example in ballads. It has been used so often and so willingly over the years that some people have even found it excessive. There are also variants that differ in nuances.
However, this original Preset 11 is what you might call iconic. Played solo, you can hear it here as Audio file mp3:
Another representative of iconic sounds is the Oberheim Synthbrass, which can be heard on Van Halen’s Jump. Here is the song video:
This kind of sound is also available on other synthesizers, although in slightly different versions. We are familiar with this thick brushstroke sound from Europe’s Final Countdown, here is the song video:
This famous Synthbrass sound was created using a layer of Roland JX-8P and Yamaha TX-816 presets. Now, ELP’s Fanfare for the Common Man also works with this type of Synthbrass, in this case the Yamaha GX-1 organ, whose sound generator is similar to that of the famous CS-80. Here is the video so you can watch Keith Emerson doing it:
Simply anywhere where a bBrass section is used in classical and romantic music. That’s why these Synthbrass instruments have become a subcategory of their own within the Wind Instruments.
Synthbasses can also be iconic. There are two well-known examples of this. First, there is the digital Yamaha DX7 on the one hand, and on the other, the analog Minimoog, its siblings, and relatives from other manufacturers, i.e., analog Synthbasses. In terms of sound, they tend to be powerful and very distinctive. Pop music from the 80s is full of them; there is hardly a song where you can’t hear a Synthbass. Want an example? The song Venus, covered by Bananarama, has a Synthbass like this. Here’s the song video:
Mr Mister chosed the growling DX7 bass for Broken Wings, here:
Not quite as influential, but still just as iconic, are the light, ringing sounds often associated with atmospheric pads, familiar from sample-based synthesizers of the late 80s. The Roland D-50 and Korg M1 in particular produce these sounds. Fantasia, a popular D-50 preset, is the godfather of such layer sounds par excellence. Synthmania once uploaded an Audio exmaple using it as an mp3, here:
There are countless variations, all with the same structure: a percussive tone or noise as the initial sound, followed by a broad, breathy sound, which together create this iconic Synthlayer classic.
What they all have in common is their versatility, and they can be heard in almost all styles of music. The operator of the Synthmania website has compiled a list of some of them, often with short Audio examples. Here is the link to the website:
Now let’s move on to Signature sounds. Here, it’s the combination of sound with musical expression, or even the musicians and their identity and playing style itself. This is best illustrated with specific songs. James Ingram and Michael McDonald: Yah Mo Be There from 1983. Here’s the song video:
There is a short interlude in the song starting at 4:07, where a peculiar solo sound is used that is difficult to describe in words. A soft tone, somewhat throaty overall, layered with a soft string sound – and there you have the Signature, which is very tangible in character and related to the song, and may even remain in your memory as an element of it.
Can this Signature sound be used elsewhere? Possibly, you can try it, but it may be that it won’t convincing in a different context. It’s not much different with the Talk Talk song Such A Shame, also from the 80s. Here’s the song video:
At around 4:08 there is a short interlude, and you can hear a really idiosyncratic solo sound. It is also modulated with pitch bending. This results in a presence that, when used in this way, is specifically associated with this Talk Talk song, similar to Yah Mo Be There. Here, too, one might think that this sound could be used elsewhere. However, you first have to program it yourself to be able to try it out.
In addition to this type of Signature sound, which can make a song distinctive, there are others that can be directly associated with the artist themselves. This is because they use a certain type of sound particularly often, or at least once, thereby stamping it with their personal Signature.
Let’s look at some examples again. Take Manfred Mann, for example. On his album Solar Fire, there is a song called Pluto the Dog, here:
At around 2:47, you can hear something that is very typical of his solo passages. A rather woody Minimoog lead sound, which is repeatedly modulated with vibrato and filter during the virtuoso playing, accompanied by neat pitch bending. This can be heard again in the song The Circle Part 2 on the same album, here
Apart from pure synthesizer sounds, we are familiar with the so-called Foster Piano, which is even associated with the name of the artist: David Foster. He mixed the sound of a Grand Piano with the Yamaha DX7 E-Piano Preset and used it in numerous songs. For example, in Gazeobo, an instrumental track from his soundtrack for the 1987 film The Secret of my Success. Here is it:
The same applies to Water Fountain here:
There is also a mixture of Iconic and Signature. One example is the high piano note in the upper range at the beginning of Echoes, one of Pink Floyd’s most famous tracks. It is the title track of the B-side of the 1971 vinyl album Meddle. A very simply played single note, whose audio signal was routed through a Leslie rotary speaker cabinet. Rotor speed set to Fast, that’s it. Soon after, and also at the very end of the piece, you can hear it played in a slightly more complex way as broken chords and melody lines, with chords in between. Here:
Both types of sounds are rare. Most were simply included in the factory content without any particular intention, and it was only over time, as many musicians used them, that one or the other sound proved so suitable that it could be classified as Signature or Iconic. In all the years since synthesizers and other electronic keyboard instruments have been around, a certain steadily growing list of such sounds has emerged. Compared to the thousands upon thousands of existing synth and sample sounds, however, this is a relatively small number of those that deserve such a label.
Nevertheless, there are certainly some gems hidden away in this huge collection that are worth discovering. As a sound designer, I can definitely plan an iconic sound, as the elements that make it iconic are well known. With a Signature sound, it’s a different story, because who knows what an artist will do with a sound that they use specifically for a song. The best example: the Frog sound from the Casio MT-60 in the early 80s, which was used in Michael Jackson’s Thriller. Here:
These Presets, or very similar ones, can also be found in the Casio CT-401 and other Casiotone keyboards. This proves that sometimes it’s the sounds you wouldn’t expect at first listen that can leave such a lasting impression. That can be an incentive to go on a search of your own, right?
Finally, a case where the Signature sound is so closely associated with the song that the composer had to be called in during the final production to record the part. How did that come about? It’s about the song Die Tänzerin (The Dancer) by Ulla Meinecke, which she wrote together with Edo Zanki. He was the keyboardist and played the pre-production, at least the keyboard parts. For the distinctive rhythmic part of the keyboards, he used the Yamaha GS-2, whose FM sound generator offers a great Preset. It resembles an electric piano, but with a bamboo-like character and a biting attack.
When production of the release version was then completed in a Berlin recording studio, the producer realized that Edo Zanki’s playing style for this part was so idiosyncratic that there was no studio keyboardist on site who could play it exactly the same way. So they called Zanki, explained the situation to him, and brought him to the recording studio in Berlin. There was no Yamaha GS-2 there, but fortunately there was a Yamaha GS-1, which also had this sound in its Preset memory. And so the final recording was made with this unique Signature sound, which is actually just a ready-made Preset for anyone to use, but in combination with the playing style, it created the Signature for the song. And you can listen to it here:
So, now you know why I don’t make Signature sounds on demand. If one of the countless Presets I’ve made over the years inspires a musician to use it as a Signature somewhere in their songs, I would be very happy. We’ll see if that ever happens. Or maybe it already has and I just haven’t been told.
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